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Build a successful business with my step-by-step handbook!

Have you heard people say, "Wow! You could sell this!" when they look at your crafts? Have you ever thought about selling your handiwork?

Have you been daunted by the prospect of what it takes to start a successful business selling your crafts? It's no quick and easy task, but I'm here to help!

The Maker Marketplace handbook explores the many aspects of starting and running a handmade crafts business, from the very beginning thoughts about why you'd like to start a business to evaluating your existing business.

You'll learn the why, when, what, who, how, and where of starting a business. You'll also learn how to price and market your crafts and how to evaluate your business along the way!

The best part is that I am right by your side throughout the whole handbook, helping to guide the way to your successful handmade business!

Need a helping hand with your homemade craft business?

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The Maker Marketplace Handbook


Build a solid business plan and model using the worksheets and support in The Maker Marketplace Handbook!

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Peek Inside the Handbook

Inside pages on display for The Maker Marketplace Handbook
Table of Contents page for The Maker Marketplace Handbook

Here's what crafters say about The Maker Marketplace Handbook

This book is a must have for all crafters who want to sell their wares! If you are thinking about selling your crafts, you need this. If you are selling crafts to friends/family, you need this. If you are selling crafts at fairs/festivals, you need this. Basically, everyone! It has all the information for starting and maintaining a business as well as all the dos and don'ts to make it successful. I am so excited to add this to my JenniferMaker book collection. - Mandy Pendleton

"This book would be an absolute asset to anyone wanting to start up a small business. There are so many things listed in this book that you would never think of on your own. The worksheets are a fantastic way to share your hopes and dreams!" - Janice Connors

I definitely think this book is extremely helpful with all the step by step process to follow to start a new business. The tips and various ideas spelled out were things I had not thought about. I found some of the marketing information about how to look ujp crafts that are trending to be very helpful. I read through this book quite quickly and fond so many helpful items that I look forward to having more time to go through this book and really think through some of the info and how I would like to approach starting my new business. I found the filled out worksheets to be helpful along with the websites to look at and all the ways to market, advertise, and sell my crafts on the different platforms. The step-by-step approach of this book is helpful to someone starting a new business and not missing a necessary important step. - Tonya Bunch

"This is an an absolutely amazing book! There is so much good information in it. Its definitely a must if you are thinking of starting up a business. It's written well and very easy to understand. Everything is in such nice, neat order. I never would have imagined so much information in one place for starting a business. I never realized what all went into starting a business. This book is like all of Jennifer Makers books, full of information and a great price! it won't disappoint!" - Pam Kenison

The Maker Marketplace Handbook is worth every penny being asked for the purchase price. This handbook is a thought-provoking guide for anyone wanting to explore business ownership. It's a must have if you are interested in starting and running your own crafting business. A must have to add to your crafting book collection. Jennifer Maker and her team did not leave any stones unturnd when publishing this book. From the Preface/Welcome until the last page of the Conclusion this is the best how to guide on the market. I, Myself was never interested in starting a business but once i completed all the worksheets included in this book, it gave me the confidence and know-how, in which to start and maintain a successful business. The only stone left unturned is You not following through. Grab yourself and a friend or family member in. your life a copy of this and both you and your recipient will thank Jennifer later. She really has done all the leg work for your to become a successful crafting business owner including how to price, location ideas and many ways to market your merchandise. So happy I found her and the Facebook group. Happy Crafting! - Monique Monica Scott

The Maker Marketplace Handbook is the Answer to Your Questions!

What if I'm brand new to the crafting business?

You are in the right place! My Maker Marketplace Handbook walks you through each step of the business creation process. This is the perfect companion for someone starting out their own business adventure! You can follow with Jenny's worksheets and review her reflections on her own business journey while creating your own!

Who is this book for?

  • Makers who have never sold their work before and are looking to test the waters before fully committing
  • Makers who keep hearing, “You could sell these!” but aren’t sure it’s for them
  • Makers who know they want to sell a craft, but need to narrow their options down to the best choices
  • Makers who have done some selling but want to approach it more methodically
  • Makers who are already skilled at their craft, but need help getting their crafting businesses off the ground
  • Makers who have a crafting business, but need some help with pricing, branding, marketing, or getting their business registered
  • Makers who have a big dream, but have no idea where to start to achieve it

What Does The Maker Marketplace Handbook Cover?

This guide contains easy-to-understand valuable information on a wide range of topics you need to know to start your own handmade craft business, including:

  • How to face your fears
  • How to choose products to make
  • How to set SMART goals
  • How to conduct market research
  • How to find your niche
  • How to register trademarks & copyrights
  • How to source supplies
  • How to choose & register your business name
  • How to create a brand story, mission, & vision
  • How to choose your brand’s style
  • How to obtain a business license
  • How to get a tax ID number
  • How to set up your business finances
  • How to decide where to sell your products online
  • How to select markets and shows to sell your products
  • How to sell on consignment and wholesale
  • How to merchandise your products
  • How to determine and understand your market demographic
  • How to price your products
  • How and when to offer sales
  • How to ship your products
  • How to set marketing goals
  • How to take great product photos
  • How to write copy for your products
  • How to use social media to market your business
  • How to market your business online and in person
  • How to evaluate your business
  • How to conduct a SWOT analysis
  • How to address struggling product sales
  • How to improve your skills
  • How to reinvest your profits

If you'd also like to take a peek inside and see actual pages, I am offering FREE pages from the Maker Marketplace Handbook! Just click the button below to request them.

I want free pages!

How Do I Know This Will Work?

You don't. But I do. My name is Jennifer and I'm the founder of, a popular DIY & craft blog that has helped well over three million crafters in just the past three years. Not only have I been able to help crafters, I have also built my brand and business using this same model!

The Maker Marketplace guides you through each step of creating and running your handmade craft business, like:

Your WHY: The reason you're starting this business and what you plan to get out of it.

Your WHEN: Your goals, your desires, and your measure of accountability to make things happen.

Your WHO as a business: The image, the personality, the vision, and the mission behind the craft.

Your WHAT: Learn how to do market research, figure out your niche, and get smart about sourcing supplies.

Your HOW: The tehnicalities of starting up a business the right way, broken down into bite size pieces.

Your WHERE: The platform, the marketing, and how to entice (and keep) adoring customers.

Your PRICING: What factors go into pricing your product? What pricing models should you use? Should you offer discounts? What about shipping costs?

Your MARKETING: What marketing techniques appeal to you? What ones will be useful for business? What marketing goals do you want to set

Your BUSINESS ANALYSIS: What goals have you met? What goals do you need to make? How is your business performing in the market?

And if this book isn't right for you, you can get a full refund, no questions asked.

You have nothing to lose and everything to gain.

How Fast Can I Get It?

Immediately after you order it! This is a digital product (nothing will be shipped to you). Keep it on your computer, your phone, or print it out and keep it near your sublimation printer ... or all of the above!  If you prefer a paperback version you can also find this title on Amazon!

Can I get this book in a print edition?

Yes, we do offer a print edition! Please note that it does not include free updates as our digital edition does, but if that's okay with you, click here to purchase the print edition instead (this is my affiliate link).

Will You Keep It Updated?

Yes! This version was last updated in March 2024. And once purchased, you can re-download it FREE to get the latest version anytime you want!

The Maker Marketplace Handbook

So How Much Is It?

The 300+ page, full-color handbook is easily worth $50 or more, but for limited time I'm offering it at just $24 USD for a limited time.

And -- BONUS -- if there's new business information we can include or update, you can re-download the updated Handbook to get all the new stuff. That's right — future updates to the Handbook are free of charge to purchasers!

ALSO, if you have ideas for new information, let me know -- if I get enough requests, I'll add them and you get access to the updated file.

The Maker Marketplace will save you TONS of time AND you'll be able to gain the confidence to dive into your successful crafting business!

It's like having a business expert right beside you!

"Jennifer has done it again! She always provides so much value! This book is super detailed and shows you the steps/how-to's which aren't included in many other books. It's a must have!" - Lisa K.

"The Maker Marketplace handbook was beyond my expectations! I was so amazing with all the information found in 1 book. A lot of research and hard work went into the making of this book! It covers everything from A-Z and leaves nothing out that I saw." — Pam K.

"A great book... took lots of notes. So much information and I'm feeling a little more confident that I can grow my business." — Elizabeth H.

"This handbook is definitely one to add to your crafting collection. A wealth of knowledge on the behind the scenes of starting a business. Your purpose, and identifying the who, what, where, when, why, and how of deciding on which route to go when deciding on a crafting busienss. This book is very thought provoking with lots of exercises to help you identify your market and what works best for YOU and your intended customers. Thanks for a great handbook that is easy to comprehend and follow along with." - Monique

Don't wait, grab your Maker Marketplace Handbook now and start using it immediately!