My second month of blogging coincided with lots of holiday content going online. I could see it all over Pinterest. And I read somewhere that I should prepare my holiday content in advance, so for the month of November I made holiday crafts and food and blogged about them!
My November 2016 Blog & Social Media Stats
- Pageviews: 9374, up from 5371+ (I didn’t hook up Google Analytics to my blog until October 11, so I’m missing those days)
- Sessions: 6849, up from 3505+
- Users: 5631, up from 2873+
- Mailing List Subscribers: 0
- Pinterest Followers: 1111, up from 512 (my most popular pin this month)
- Posts Published: 9 (best post: DIY Hand Warmers) – I now have 16 total posts on the blog
My November 2016 Blog Income
- Advertising Revenue: $19.76, up from $12.39 the previous month (Google Adsense)
- Affiliate Revenue: $26.48, up from $1.80 (Amazon Associates)
- Product Revenue: $30, up from $20 (Etsy) *
- Sponsored Content: $0
Total blog income: $76.14
Below is a breakdown of my monthly expenses:
I do not know of any blog-related expenses during this first month. I did start Tailwind and BoardBooster this month, but both were on free trials.
Project supplies: Again, still broke and bought very little. What I did get mostly came from the dollar store, like the candy canes, or the Salvation Army, like the teacups and candles. Some stuff I blogged about, like the bread cornucopia, were made for other purposes but I decided to share them on the blog anyway. The only thing I recall spending any significant money on was the mold for the candy cane spoons, which was $8. So with the dollar store and thrift store purchases, I’d say I spent $15-$20 this month.
Net blog income for November 2016: $76.14
Note: I did less freelance work on Upwork this month because I found I truly disliked it. To replace that income, I found a client and made social media images for them. And virtually all of my craft supplies this month were scavenged from my basement or got at the dollar store. It was a very lean month.
My Blog Income’s Running Total: $109.33
My running total since starting the blog is a whopping $109.33. I actually think is pretty freaking awesome for a two-month-old blog.
My Blog Goals
This month my blog goals were as follows:
- Get new content published twice a week (surpassed this goal with 9 posts!)
- Learn Tailwind (done)
- Keep pinning popular pins to Pinterest (done)
- Keep looking for and applying to Pinterest group boards (done)
- Learn how to make money blogging (started looking)
Time Spent Blogging This Month
I had minimal travel this month, although I still had my other two jobs going on. I was spending a bit more time on my business (not my blog) this month because I was gearing up for a “launch” in January. I put launch in quotes because back then launch only meant sending out an email to my newsletter list to say it was now available. I didn’t yet understand what a really effective launch was (sadly). So I was working a LOT, probably 90 hours a week but the blog was only getting about 15% of that time. Yes, I work a lot. Yes, I know I need to work on this! But I needed income to support my family, and I wasn’t going to sit around on my butt and let my family suffer for it. I estimate that I worked on my blog an average of 15 hours per week this month.
Blog Lessons Learned This Month
By November, I was already feeling the strain of working on something without any real financial reward. My time was so precious at this point and we needed money for bills. I wasn’t even thinking about Christmas gifts — there were other pressing matters. It was sometime in mid November that I began to realize I wasn’t going to figure this all out on my own. I went back to those income reports from last month and began searching them for more clues. I started to see some trends. Most of them “pushed” products (theirs and affiliates), but one product began to stand out: Elite Blog Academy. I wish I knew exactly which income report it was that I first saw it mentioned — I’m thinking it was one of Tasha Agruso’s reports. But I began to chase that down.
I became obsessed with this mystical course called “Elite Blog Academy” and appeared to have helped many bloggers become successful. I had no idea how much it cost or anything. Eventually, I discovered that it only opened ONCE a year. And it would probably not open again until the March 2017. So instead, I began to stalk the blogs of everyone who I identified as having been helped by Elite Blog Academy. I signed up to ALL of their mailing lists, studied their layouts and content, read all of their blogging posts, ALL OF IT. If I couldn’t get into the course right now, I could at least learn from the example they set.
Following this group of bloggers DID help. Patterns began to emerge, and I could see trends. So much so, that by the end of November 2016, my biggest takeaway was this: I needed help figuring out this blogging thing, and I wanted to go to the source. It would be a long three months until I could enroll in Elite Blog Academy, so in the meantime I would keep observing the group of bloggers I’d found, keep pushing out content (content is king!), and keep my chin up.
And that’s it for this month! I hope this has inspired and educated you.